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Videos

A butterfly's wings: from chaos to opportunity

Today’s consumer juggles multiple devices and uses a diverse set of apps and services, spanning categories and brands, across work and life. Traditional ways of understanding consumer dynamics are insufficient for providing a true picture of a...

Catalogue: Congress 2015: Revelations
Authors: Reed Cundiff, Mike Egner, Kelsey Vaughn
Company: Ipsos MRBI
June 15, 2015
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Citation

Cundiff, Egner and Vaughn (2015a, June 15). A butterfly's wings: from chaos to opportunity. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/a-butterfly-s-wings-from-chaos-to-opportunity-8392


Magazines

Research World (September 2009)

In this issue, we unabashedly celebrate the creativity of research. This time, we are rummaging through the toolboxes of anthropology, ethnography, behavioural economics and the neurosciences and allying what we find with new technologies to produce...

Catalogue: Research World 2009
Author: ESOMAR B.V.
September 1, 2009
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Citation

B.V., E. (2009a, September 01). Research World (September 2009). ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/research-world-september-2009-